03/27/2008
Letter from Scott Kreiling
In 2007 we set an ambitious goal of helping members choose generics over brand-name medications. To do that, we conducted a variety of activities to get the message out that generics are safe and effective while providing the best value. As a testament to this work, members chose generics 66.2% of the time last year. This increase marks the changing perspectives and increasing consumer confidence in the quality of generics. And, it's a positive signal from the perspective of stretching the health care dollar.
To support the ongoing messaging about generics, we've developed two flyers that you can share with your clients: Understanding the MAC A Policy and Prilosec OTC™.
Thank you for your continued support and commitment to Asuris Northwest Health. As always, please contact us if you have any questions or comments.
Sincerely,
Scott Kreiling
Vice President of Sales
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